Players will be able to play Jordan's
character to vicariously slam-dunk their way to victory from the comfort of
their couch. Anyone who finds a way
of breaching the site's networks, and owns up, can earn rewards worth thousands
of dollars. As well as money, it promises not to land
them in trouble with the police, if they have complied with the program's
golden rules. "The lack of academic study programs for cyber-security is
astonishing. If we are to succeed in defending our societies, businesses and
individuals ... we need to encourage the growth of formal cyber-security
studies. Cyber-security is unfortunately a constant battle." The company on
Wednesday is set to give a first glimpse of the Olympics advertising campaign
for its flagship soda. The theme will be “Move to the beat,” under the brand
slogan of “Open happiness”; the centerpiece will be a song, “Anywhere in the
World,” The reliance on music, particularly for campaigns based on sports
sponsorships, is intended to intensify the appeal to younger consumers with a
passion for sports and music. For the 2010 World Cup, the brand’s campaign used a remixed
version of “Wavin’ Flag” by the Canadian rapper K’naan, and the version heard
in Coca-Cola commercials became a hit in many countries. Typically, the game maker simply hands over a check. The
last basketball cover athlete for was Kobe Bryant. Video game deals are
lucrative for top athletes. Tiger Woods is among the best-known sports figures
with an ongoing game deal.
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