Amy Meng

2012年5月20日星期日

mash-up article

Players will be able to play Jordan's character to vicariously slam-dunk their way to victory from the comfort of their couch. Anyone who finds a way of breaching the site's networks, and owns up, can earn rewards worth thousands of dollars. As well as money, it promises not to land them in trouble with the police, if they have complied with the program's golden rules. "The lack of academic study programs for cyber-security is astonishing. If we are to succeed in defending our societies, businesses and individuals ... we need to encourage the growth of formal cyber-security studies. Cyber-security is unfortunately a constant battle." The company on Wednesday is set to give a first glimpse of the Olympics advertising campaign for its flagship soda. The theme will be “Move to the beat,” under the brand slogan of “Open happiness”; the centerpiece will be a song, “Anywhere in the World,” The reliance on music, particularly for campaigns based on sports sponsorships, is intended to intensify the appeal to younger consumers with a passion for sports and music. For the 2010 World Cup, the brand’s campaign used a remixed version of “Wavin’ Flag” by the Canadian rapper K’naan, and the version heard in Coca-Cola commercials became a hit in many countries. Typically, the game maker simply hands over a check. The last basketball cover athlete for was Kobe Bryant. Video game deals are lucrative for top athletes. Tiger Woods is among the best-known sports figures with an ongoing game deal.